Swiss Creative Lab 2020 has been confirmed and will take place in a new format from April 26th to 29th, during the Geneva Watch Days.
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Swiss Creative Lab was idealized by Swiss Italian entrepreneur Carlo Naldi in 2008 and has since organized exhibitions of independent watch brands during Baselworld. The event is held at the Hyperion hotel, a few meters from the main pavilions of the Basel mega-event.
With the cancellation of the two main events of the watchmaking world, Watches & Wonders Geneva (ex-SIHH) and Baselworld, due to concerns about Covid-2019, several brands came together for an initiative called “Geneva Watch Days”, which will take place in several Geneva locations between April 26th and 29th, the dates of Watches & Wonders Geneva.
During the same days, the Swiss Creative Lab will occupy the St'Art Contemporary Art Gallery, in the center of Geneva and the area of Grand Hotels, exhibiting several brands in an artistic and psychedelic context, in an original and ideal place to welcome guests and journalists.
Relógios & Relógios, in partnership with Watch Cellar, is proud to support the Swiss Creative Lab 2020 as Media Partner and will bring to its readers and followers all the highlights of this spectacular event, a true breeding ground for watchmaking creativity.
The exhibition will be opened not only to specialized professionals but also to all media and the general public, from April 26th to 29th, from 10 am to 9 pm.
A meeting for watchmaking aficionados, called WatchApero and conducted by journalist Joël Grandjean, is scheduled for April 26th from 6:30 pm.
On April 27th, starting at 6:30 pm, an event called Spark Aperitivo & 24K Music with Watchanish will take place in the gallery.
www.swisscreativelab.com
www.watchcellar.net
